Social Media Campaigns
Campaign targeted to startups in the New York City area explaining the benefits of coworking with an infographic (posted below). It reached more than 1,800 people and produced 120 link clicks, increasing traffic to grindspaces.com by 81 percent.
The “How We Should Be Working” Campaign generated 4,000 views, reached approximately 17,000 people online and had more than 130 post engagements. There were also 156 link clicks to the “Book a Tour” page on grindspaces.com, resulting in an increase of web traffic by 328 percent.
Championship promotional video was boosted on MLQ’s Facebook, Twitter, and Instagram pages generating more than 40,000 impressions and 20,000 views. The campaign resulted in an increase of Ticketleap traffic by 10 percent.
Social Video Distribution
I took initiative by brainstorming with our editors new strategies to increase audience engagement and ways to optimize our videos online across our verticals, which included Design, Food, Travel, Dessert, and Cheese. We came up with specific tactics to spike our views like recycling old and new videos every 20 minutes on our Twitter account and using hidden hashtags on our Instagram video posts. As a result of these efforts, we reached 78 million views on Twitter for the months of June and July (our most viewed months ever), won the “Best Use of Instagram” award from Digiday, reached 7 million likes on Facebook, and increased our YouTube subscribers to 600,000. Here are some examples of video content that quite literally broke the Internet (lookin’ at you exploding burger bun).
In accordance with my photography skills, I used programs like Canva and Adobe Photoshop to create graphics for social media posts and infographics for marketing materials.